MotoGP has announced a multi-year strategic partnership with global sports marketing leader Two Circles, marking a major step in its initiative to expand its global fan base—particularly in the United States and United Kingdom. The collaboration builds on a custom market research project previously conducted by Two Circles for MotoGP, and is regarded as a key move in the championship’s next phase of growth.
As part of the agreement, Two Circles will lead a revamp of MotoGP’s global digital ecosystem, with a focus on redefining its social media strategy. This includes everything from content planning and production to data analytics and reporting, all aimed at enhancing fan engagement in core markets like the U.S. and U.K. The initiative is part of a unified global approach to social media, designed to foster deeper connections between MotoGP and its fans.
Kerry Brittain, Managing Director, Global Marketing, MotoGP:
“This isn’t just about increasing volume—it’s about driving meaningful, measurable growth. We’ve long recognized the enormous potential in the U.S. and U.K., and the insights from Two Circles confirmed it. Our goal is not to simply push out more content, but to connect through the right content. Two Circles is a world-class partner in fan development, and this partnership is about action, not just talk.”
Moe Hamdaidari, Director, Two Circles:
“MotoGP is already one of the most thrilling sports in the world, but there is still significant growth potential in key markets. We’re excited to work with the MotoGP team to help reach and resonate with a new generation of fans through data-driven insights and bold creative execution.”
This partnership is a core part of MotoGP’s long-term strategy to elevate its brand value, enhance digital presence, connect with younger audiences, and drive sustained commercial growth.
About Two Circles
Two Circles is a leading global sports marketing agency that specializes in fan-centric growth strategies for sports and entertainment organizations. With offices in 13 cities including Amsterdam, London, New York, Los Angeles, Stockholm, and Vancouver, the agency manages billions of fan data points across more than 950 clients worldwide. Two Circles supports revenue growth by enhancing fan relationships across all commercial areas—media rights, sponsorship, retail, licensing, and ticketing. Its high-profile clients include the NFL, Premier League, Wimbledon, World Rugby, EA SPORTS, and UEFA.